Pages are what rank
Nine property sites, the same technical SEO work on each. The ones with a page per building are the ones Google ranks and cites.
Notes
Notes from the work.
Short pieces on what I see in client work, with the numbers behind them.
Rebuild or fix: how I decide
Most websites don’t need a rebuild. These are the four questions I ask before recommending one.
When the theme becomes the ceiling
A stock Shopify theme is built to sell anything. How to tell when your brand has outgrown it, and what a custom storefront changes.