Custom Shopify storefronts
A custom storefront for your Shopify shop, built on top of what you already have.
I am a Shopify developer in London. I design and build custom Shopify themes and storefronts for small brands that have outgrown the stock theme, but not the platform.
Your products, orders and checkout stay in Shopify.
Products, orders, checkout and payments all stay in Shopify, exactly where they are now. Nothing is migrated.
The storefront is built on top of your existing store. It changes how your shop looks and reads to customers, not how you run it.
Small Shopify brands that have outgrown the stock theme
- Your shop runs on a stock Shopify theme with a few colours changed, and looks like a template.
- You are still on the default myshopify.com address rather than your own domain.
- There is no page that tells your brand story: who you are, how the products are made, and why they exist.
- Your product pages show a photo, a price and a button, and leave customers to guess the rest.
Custom Shopify design, from theme to story pages
A Shopify custom theme
A theme designed and built for your brand, running on Shopify like any other theme. You keep managing products in the Shopify admin exactly as you do now.
Or a headless storefront
Where a theme cannot do what you need, a separate storefront that reads your products from Shopify and hands customers to Shopify's own checkout.
Brand and story pages
Pages that explain who you are and why your products exist, designed as part of the shop rather than bolted on at the end.
Product page design
Product pages built around what a customer needs to decide: clear photos, sizes or specifications, delivery details, and the story behind the product.
Performance and SEO built in
Fast pages, product structured data, proper titles and descriptions, and your own domain, handled from the start. The same technical SEO and page speed work I do on existing sites.
What a Shopify storefront project looks like
Review the shop
I look at your current store, theme, domain and product pages, and we agree what the new storefront needs to do.
Design the key pages
Home, collection, product and brand story pages. You see and approve them before anything is built.
Build on a preview
I build against your real products on a preview your customers cannot see, so the live shop keeps trading throughout.
Go live
When you are happy, it goes live and your own domain is connected if it is not already. Orders and payments carry on as before, because they never moved.
Tell me about your shop.
Send me your store address and what you would like it to do better. I reply by email within one business day.